The Influence of Service Quality and Employee Competence on Public Satisfaction with Public Services at the Jujuhan Sub-district Office, Bungo Regency
Abstract
Public satisfaction is an important indicator in assessing public service performance and reflects the ability of services to meet public expectations. This study aims to analyze the influence of service quality and employee competence on public satisfaction at the Jujuhan Sub-district Office, Bungo Regency. The study used a quantitative approach with descriptive and associative methods. The study population was the public who used the service, with 170 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, t-test, and F-test. The results showed that service quality had a positive and significant effect on public satisfaction (t = 10.831; p < 0.001), while employee competence also had a positive and significant effect (t = 2.027; p = 0.044). Simultaneously, both variables had a significant effect with an R² value of 0.696. In conclusion, improving service quality and employee competence together can strengthen public satisfaction. The results of the study provide practical implications for improving service quality and the capacity of local government apparatus.
References
Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning.
Hardiansyah. (2018). Kualitas pelayanan publik. Gava Media.
Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia. (2024). Indeks kepuasan masyarakat nasional tahun 2024. Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia.
Kotler, P., & Keller, K. L. (2020). Marketing management (16th ed.). Pearson.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Peraturan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia Nomor 14 Tahun 2017 tentang Pedoman Penyusunan Survei Kepuasan Masyarakat Unit Penyelenggara Pelayanan Publik. (2017).
Republik Indonesia. (2009). Undang-Undang Republik Indonesia Nomor 25 Tahun 2009 tentang Pelayanan Publik. Lembaran Negara Republik Indonesia Tahun 2009 Nomor 112.
Sinambela, L. P. (2016). Reformasi pelayanan publik: Teori, kebijakan, dan implementasi. Bumi Aksara.
Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D (Edisi ke-2). Alfabeta.
Tjiptono, F. (2019). Pemasaran jasa: Prinsip, penerapan, dan penelitian. Andi.
Wibowo. (2017). Manajemen kinerja (Edisi ke-5). Rajawali Pers.





.png)















Contact Person +6282139474255
Email : ijebir@citakonsultindo.or.id / editor.ijebir@gmail.com