Human Resource Management of the General Election Commission in Increasing Female Voter Participation Through Socialization Programs: A Qualitative Study at the Cianjur Regency KPU

Abstract

Electoral outreach is often treated as a matter of communication technique alone, even though it rests on the capacity of the organization that designs and delivers it. This article examines human resource management (HRM) practices at the General Election Commission (KPU) of Cianjur Regency in supporting voter-education programs aimed at women, a group commonly classified as vulnerable voters because of their limited access to electoral information. The study adopts a qualitative case study design. Data were gathered through in-depth interviews, non-participant observation, and documentation, with purposively selected informants consisting of commissioners, a section head, KPU staff, and ten women voters in Ciranjang Village. Analysis followed data reduction, display, and conclusion drawing, while data validity was tested through source and technique triangulation and member checking. The findings show that with a core staff of roughly twenty-eight people covering a regency of considerable size, the commission pursued optimization through task allocation set out in official terms of reference, the deployment of ad hoc electoral bodies, tiered and online training, and collaboration with women's organizations such as Persistri, Fatayat NU, and Aisyiyah. The outreach strategy was built as a hybrid of community-based face-to-face activities, door-to-door approaches, and digital media. Program evaluation, however, still rests on output indicators such as the number of activities and participants, while changes in understanding and voting behavior remain unmeasured. The study concludes that outreach effectiveness depends on the organization's ability to integrate human resource management, internal coordination, leadership, and external networks.