Shallot Farming Development Strategy At The Mandi Lumpur Farmer Group, Oesao Village, East Kupang Sub-District, Kupang Regency

Abstract

The Mandi Lumpur Farmer Group in Oesao Village, East Kupang Sub-district, Kupang Regency is a main actor in shallot cultivation, yet still faces constraints in production, resource use, and sustainable business development. This study aims to (1) identify the internal and external factors affecting the development of shallot farming, and (2) formulate a development strategy for the Mandi Lumpur Farmer Group. Primary and secondary data were collected through interviews, observation, and documentation from 16 respondents (IFAS assessment) and 22 respondents (EFAS assessment) using the census method, then analyzed with the IFAS Matrix, EFAS Matrix, and SWOT analysis. The IFAS Matrix yielded 12 internal factors (6 strengths, 6 weaknesses) with a total score of 3.09, while the EFAS Matrix yielded 12 external factors (6 opportunities, 6 threats) with a total score of 2.72. The SWOT analysis placed the group in Quadrant I (1.09 ; 0.31), supporting an aggressive growth (SO) strategy: optimizing farmers' experience to raise production, leveraging harvest quality for better prices, pairing training outcomes with existing facilities, using regular collectors for derivative products, expanding marketing through available labor, and scheduling planting time via the irrigation system.