Digital Transformation for Optimizing Employee Performance at Perum DAMRI Head Office

Abstract

This study analyzes the implementation of digital transformation as a strategy for optimizing employee performance at the Head Office of Perusahaan Umum (Perum) DAMRI in Jakarta. The study employed a descriptive qualitative approach. Data were collected through participatory observation, structured interviews with four key informants, documentation, and a focus group discussion, and were analyzed using the interactive model of data reduction, data display, and conclusion drawing/verification. The findings show that digital transformation has become an integral part of DAMRI's work processes through the Human Resource Management System (HRMS), MyDAMRI, GPS-based attendance, electronic leave and permission administration, web-based Key Performance Indicator (KPI) reporting, and e-Office. These systems support faster administration, more centralized and accurate employee data, easier performance monitoring, improved transparency, and greater accountability. Optimization is carried out through a digital roadmap, gradual system development, employee socialization and training, leadership involvement, helpdesk support, periodic evaluation, and continuous improvement. Remaining challenges include network disruptions, data synchronization delays, system maintenance, and unequal digital competencies among employees. Overall, the evidence indicates that digital transformation supports more effective, efficient, data-driven, and results-oriented employee performance when technology adoption is combined with human resource development and sustained managerial commitment.