The Effectiveness Of Using Whatsapp Business And A Website In Supporting Business-To-Business Sales at PT Baja Kurnia
Keywords:
WhatsApp Business, website, business-to-business, sales, marketing communication.
Abstract
This study aims to analyze the effectiveness of WhatsApp Business and a website in supporting business-to-business (B2B) sales at PT Baja Kurnia. This study uses a qualitative, descriptive approach based on data from in-depth interviews, observation, and documentation. The informants consisted of Ibu Datik as a Purchasing representative of PT Baja Kurnia and Gilang and Irham as customers. The data were analyzed through coding and theme identification to understand the utilization and perceptions of both digital media. The results show that the website primarily functions as an initial information medium for introducing the company, products, specifications, and supporting information, while WhatsApp Business plays a more dominant role in direct communication, price and product availability inquiries, offering, negotiation, ordering, transaction confirmation, production and delivery monitoring, and post-transaction services. Both media are perceived positively, with the website providing clear information and a professional impression, while WhatsApp Business is considered practical, easy to use, and responsive. However, the website still requires improvements in visual presentation and the completeness of product and price information. Overall, the website and WhatsApp Business have different but complementary functions, and their integration can support the B2B sales process and strengthen long-term customer relationships at PT Baja Kurnia.
References
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Na, I. H., Jae, Y. I., & Hwa, P. I. (2025). Personalized Digital Marketing Strategies: A Data-Driven Approach Using Marketing Analytics. Journal of Management and Informatics. https://doi.org/10.51903/jmi.v4i1.149
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Parveen, M. T., & Kanimozhi, S. (2024). A study on WhatsApp Business Tools: Perspective of Business Users. International Journal of Advance and Applied Research, 5. https://doi.org/10.5281/zenodo.11171647
Ponzoa, J., & Erdmann, A. (2021). E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms. Journal of Promotion Management, 27, 697–715. https://doi.org/10.1080/10496491.2021.1880521
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Riskiyah, B., Utomo, H., & Wardani, T. (2024). DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL. https://doi.org/10.55047/jekombital.v3i2.823
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Published
2026-10-07
How to Cite
Hauzan Arrafi Hudzaifah, & Nabila Kharimah Vedy. (2026). The Effectiveness Of Using Whatsapp Business And A Website In Supporting Business-To-Business Sales at PT Baja Kurnia. International Journal of Economics, Business and Innovation Research, 5(06), 371-385. https://doi.org/10.63922/ijebir.v5i06.6796
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