Development Of An Agriculture-Based Msme Through Chili Seedling Production In Tiga Beringin Village

Elysa Rahmayani; M. Fahri Manurung; Tri Alya Prasita Devi; Winda Kustiawan

doi:10.63922/ijebir.v5i06.6831

Elysa Rahmayani Student, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia
M. Fahri Manurung Student, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia
Tri Alya Prasita Devi Student, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia
Winda Kustiawan Lecture,Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i06.6831

Keywords: MSMEs, chili seedlings, agribusiness, marketing, rural economy, KKN

Abstract

This article examines the development of an agriculture-based micro and small enterprise through chili seedling production in Tiga Beringin Village, Karo Regency. The study aims to identify the potential of chili seedling businesses, examine their development constraints, describe feasible development strategies, and explain the role of the Community Service Program (KKN) in identifying local economic potential. A descriptive qualitative approach was used. Data were obtained through field observation, interviews with chili seedling business actors, KKN documentation, and literature from journals, books, BPS, and official agricultural sources. The findings indicate that chili seedling production has development potential because seedlings are needed by local residents and farmers, the activity can utilize available land, and it can provide an additional source of household income. The main constraints include weather, pests and plant diseases, the need for regular maintenance, limited routine financial recording, and marketing that still relies heavily on direct sales and word-of-mouth promotion. Development strategies include improving seedling quality, implementing simple financial records, expanding marketing through WhatsApp and social media, strengthening relationships with farmers or farmer groups, and improving business-management knowledge. KKN functions as a means for students to observe, interact with, document, and understand local economic potential rather than taking over the management of the business

References

Apipuddin, A., Madani, M. M., Rohmah, S. M., Sohani, S., Harian, S., & Akbar, T. A. (2024). Optimization of chili plant seedling production as a new source of income for the community of Setungkep Lingsar Village. Al Madani, 3(2), 1–12.
Badan Pusat Statistik. (2026). Profile of Micro and Small Industries 2025. https://www.bps.go.id/id/publication/2026/09/15/767657f05a2e6fec126ccaac/profil-industri-mikro-dan-kecil-2025.html
Badan Pusat Statistik Kabupaten Karo. (2026). Harvested area of seasonal vegetable and fruit crops by subdistrict and crop type in Karo Regency, 2025. https://karokab.bps.go.id/id/statisticstable/3/YlhOVmIxcG1abmRxVURoS1dFbFVTamhaUml0aWR6MDkjMw%3D%3D/luas-panen-tanaman-sayuran-dan-buah-buahan-menurut-kecamatan-dan-jenis-tanaman-di-kabupaten-karo--2023.html
Badan Pusat Statistik Kabupaten Karo. (2026). Production of seasonal vegetable and fruit crops by crop type in Karo Regency, 2025. https://karokab.bps.go.id/id/statistics-table/3/VFV4MmQxaG9kakZrVUdWeEx6aDFUMnN6WmpocVp6MDkjMw%3D%3D/produksi-tanaman-sayuran-dan-buah-buahan-semusim-menurut-jenis-tanaman---di-kabupaten-karo--2018.html
Harahap, S. M., & Khaidir, J. (2007). Chili cultivation. BPTP North Sumatra.
Juhariah, J., & Aulia, M. P. (2020). Economic analysis of chili seedling production (Capsicum annuum L.) using three seed types and fertilization treatments. Jurnal Ekonomi, Sosial & Humaniora, 1(09), 109–126.
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2026). Strengthening the financial ecosystem, the government supports MSMEs to become more productive. https://www.ekon.go.id/publikasi/detail/6911/perkuat-ekosistem-keuangan-pemerintah-dukung-umkm-untuk-lebih-produktif
Kementerian Pertanian Republik Indonesia. (2024). Chili cultivation in agricultural and urban areas. https://hortikultura.pertanian.go.id/wp-content/uploads/2024/10/Budi-Daya-Cabai-Highres_watermark.pdf
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Nur, K., Baga, L. M., & Falatehan, A. F. (2024). Strategy for developing red chili on productive land around the Ciliwung watershed, Bogor Regency. Jurnal Manajemen Pembangunan Daerah, 16(2), 54–63.
Salsabila, W., Baga, L. M., & Feryanto. (2025). The decision to form partnerships and its impact on the performance of micro and small enterprises (MSEs) in Indonesia. Jurnal Agribisnis Indonesia, 13(1), 185–197.
Septiyanti, R., Rosiana, N., & Maryono. (2026). Factors influencing the adoption of digital marketing and its impact on the performance of food micro and small enterprises (MSEs) in Indonesia. Jurnal Agribisnis Indonesia, 14(1), 142–154.
Suhesti, E., Hidayat, A. T., & Suryaningsih, Y. (2026). Feasibility analysis of chili seedling farming in the Karang Asem Indah Farmer Group, Patokan Village, Situbondo District. CERMIN: Jurnal Penelitian, 10(1), 145–157.
Putri, S. F., Hadi, S., & Prawitasari, S. (2019). Analysis of large chili seedling farming (Capsicum annum L.) in Karangsari Village, Sempu District, Banyuwangi Regency. Universitas Muhammadiyah Jember.
Republic of Indonesia Law Number 20 of 2008. Micro, Small, and Medium Enterprises.
Yanuar, R., Tinaprilla, N., Rachmania, M., & Harti, H. (2022). The impact of closed-loop partnerships on chili farming income and efficiency. Jurnal Agribisnis Indonesia, 10(1), 180–199.
Zai, N., & Simanullang, E. S. (2024). Marketing analysis of red chili commodities in Sidodadi Ramunia Village, Beringin District, Deli Serdang Regency. Risalah Kebijakan Pertanian dan Lingkungan, 11(2).