Human Resource Development Strategy in the Digital Era for MSMEs in Jambi City

Theressa Taken Pasaribu

doi:10.63922/ijebir.v5i06.6862

Theressa Taken Pasaribu Universitas Jambi

DOI: https://doi.org/10.63922/ijebir.v5i06.6862

Keywords: MSMEs, digitalization, human resource development

Abstract

This study aims to identify human resource development strategies in the MSME sector in Jambi City. The method used in this study is descriptive qualitative, involving 8 MSMEs with 16 research subjects. The research technique used was observation and interviews. The data analysis technique used was interactive data reduction. The results show that the main challenges in human resource management in the MSME sector are rapid and precise technological changes and the need for digital skills. Strategies implemented to address these challenges include ongoing training, employee recruitment with the required digitalization standards, and performance evaluations conducted to assess the level of employee performance effectiveness. This study also revealed a significant relationship between the human resource management strategy used and the level of business productivity and sustainability of the MSME sector.

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