The Mediating Role of MSME Knowledge in the Effect of Halal Outreach on Participation in Free Halal Certification at the Office of Religious Affairs of Malili
Keywords:
halal outreach, MSME knowledge, MSME participation, free halal certification, Office of Religious Affairs
Abstract
This study analyzes the effect of halal outreach conducted by the Office of Religious Affairs (KUA) of Malili on the knowledge and participation of micro, small, and medium enterprises (MSMEs) in the free halal certification program (Sehati), and examines the mediating role of MSME knowledge. Employing a quantitative associative-causal design, the study surveyed 80 MSME owners in Malili District, East Luwu Regency, who had attended halal outreach sessions and were selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire administered online and face to face, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with 500 bootstrap subsamples. The results show that halal outreach has a positive and significant effect on MSME knowledge (β = 0.336; p = 0.003), and MSME knowledge has a positive and significant effect on MSME participation (β = 0.453; p = 0.003). In contrast, halal outreach has no direct effect on participation (β = 0.060; p = 0.809). MSME knowledge fully mediates the effect of halal outreach on participation (indirect effect = 0.152; p = 0.048; VAF = 71.6%). These findings indicate that outreach encourages participation only when it succeeds in improving knowledge, particularly regarding certification procedures and required documents. The KUA should therefore adopt measurable knowledge gains as the indicator of outreach success and provide assistance until halal certificates are issued.
References
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Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). SAGE Publications.
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Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
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Mahendra, H. E., Munir, M., & Ridlwan, M. (2024). Determinants of micro and small business actors on the motivation to register for free halal certification in Bondowoso Regency. International Journal of Islamic Economics, 6(1), 91–104. https://doi.org/10.32332/ijie.v6i01.9143
Makiah, Z., Sauri, S., & Sahal, L. (2026). Strengthening SEHATI self-declare halal certification in South Kalimantan: Roles, constraints, and field practices of halal product process companions. Journal of Islamic Economics Lariba, 12(1), 225–258. https://doi.org/10.20885/jielariba.vol12.iss1.art8
Meilany, R., Fasiha, F., & Moalla, M. (2025). The role of interest as a mediator in the relationship of knowledge and Islamic financial inclusion to the loyalty customers of non-Muslim. IKONOMIKA: Jurnal Ekonomi dan Bisnis Islam, 10(1), 1–24.
Minister of Religious Affairs Regulation of the Republic of Indonesia No. 20 of 2021 on Halal Certification for Micro and Small Enterprises [Peraturan Menteri Agama Nomor 20 Tahun 2021 tentang Sertifikasi Halal bagi Pelaku Usaha Mikro dan Kecil].
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Noorazlina, S. S., Safe’i, A., & Sopiah, E. (2026). Pengaruh pengetahuan dan religiusitas terhadap niat usaha mikro dan kecil penerima program sertifikasi halal gratis (SEHATI) 2025 di Jawa Barat [The effect of knowledge and religiosity on the intention of micro and small enterprises receiving the 2025 free halal certification program (SEHATI) in West Java]. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 12(2). https://doi.org/10.35870/jemsi.v12i2.6238
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Putri, Q. A. R., Fasiha, F., & Rasbi, M. (2024). Affiliate marketing and intention to adopt mudarabah: The mediating role of trust in Islamic financial decision-making. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 21(2), 337–362. https://doi.org/10.31106/jema.v21i2.23381
Ramadan, P., Ilmia, A., & Nazar, R. F. (2026). Increasing halal awareness among micro and small enterprises (MSEs) through the role of halal product process facilitators (P3H) in the free halal certification program (SEHATI). Borneo Islamic Finance and Economics Journal, 6(1), 113–136. https://doi.org/10.21093/bifej.v0i0.13304
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Widigdo, A. M. N., & Triyanto, A. (2024). Knowledge and compliance: The increasing intention of MSME’s halal certification in Indonesia. International Journal of Business and Society, 25(1), 128–147. https://doi.org/10.33736/ijbs.6904.2024
Windusari, K. A. (2025). The effectiveness of Islamic religious counselor assistance on the halal certification process for MSMEs in Pangkalpinang. EJESH: Journal of Islamic Economics and Social, 3(1), 187–195. https://doi.org/10.32923/ejesh.v3i1.4847
Wiryanto, F. S., Fathoni, M. A., & Karimah, D. A. (2025). Exploring the drivers of halal certification adoption in Depok City’s MSMEs for sustainable economic empowerment. El-Barka: Journal of Islamic Economics and Business, 8(2).
Yosepha, S. Y., W, I. D. K. K., Santoso, T. B. B., Khaerudin, Syamsunasir, Rahmawati, C., Damayanti, N., Wendra, A., & Sukendar, T. (2026). Pemberdayaan UMKM sekitar Kecamatan Makasar melalui pendampingan legalitas usaha dan pengetahuan sertifikasi halal [Empowering MSMEs around Makasar District through business legality assistance and halal certification knowledge]. Jurnal Pengabdian Teknik Industri, 5(1), 72–80.
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ali, L. A., Iskandar, A. S., & Ishak. (2025). Modeling the mediating role of trust in halal cosmetics: Evidence from MS Glow consumers in Palopo City. Journal of Islamic Economics Lariba, 11(2), 995–1016. https://doi.org/10.20885/jielariba.vol11.iss2.art13
Arsyad, A., & Ritonga, E. Y. (2025). Strategi komunikasi dakwah Badan Penyelenggara Jaminan Produk Halal dalam edukasi sertifikasi halal pada UMKM kuliner Kota Medan [Da'wah communication strategy of the Halal Product Assurance Organizing Agency in halal certification education for culinary MSMEs in Medan City]. Jurnal Khabar: Komunikasi dan Penyiaran Islam, 7(1), 339–352. https://doi.org/10.37092/khabar.v7i1.1172
Bahrudin, M., Iqbal, M., Saefurrohman, G. U., & Walsh, J. (2025). Determinants influencing micro, small, and medium enterprises (MSMEs) decisions to pursue halal certification. Indonesian Journal of Halal Research, 7(2), 125–137. https://doi.org/10.15575/ijhar.v7i2.39949
al-Bukhārī, M. I. (n.d.). Ṣaḥīḥ al-Bukhārī. Dār Ṭawq al-Najāh.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.
Dawam, K., Laela, S. F., Hendrasto, N., Rehman, H. M., & Hasan, M. K. (2023). Determinants of micro and small enterprise’s interest to participate in self-declare halal certification. Journal of Digital Marketing and Halal Industry, 5(1), 1–22. https://doi.org/10.21580/jdmhi.2023.5.1.15041
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: The tailored design method (4th ed.). John Wiley & Sons.
DinarStandard. (2025). State of the global Islamic economy report 2024/25. DinarStandard.
Effendi, J. (2022). Human resources readiness of small medium enterprises (SMEs) for halal product in Indonesia. Global Review of Islamic Economics and Business, 10(2), 83–95. https://doi.org/10.14421/grieb.2022.102-08
Ernawati, Abdullah, M. R., & Ishak. (2026). Local economic transformation, digitalization, and poverty reduction: The moderating role of Islamic financial inclusion in Luwu Regency. Journal of Islamic Economics Lariba, 12(1), 751–782. https://doi.org/10.20885/jielariba.vol12.iss1.art27
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
Fasiha, Erwin, & Musdalifah, U. (2024). The role of entrepreneurial culture in improving the performance of micro, small and medium enterprises in Yogyakarta. Hasanuddin Economics and Business Review, 7(3), 103–112. https://doi.org/10.26487/hebr.v7i3.5172
Fathoni, M. A., Faizi, Suprima, Wiryanto, F. S., & Suryani. (2024). Exploring halal certification literacy measurement for micro small enterprises (MSEs). Review of Islamic Economics and Finance, 7(2), 1–14.
Fathoni, M. A., Priyatno, P. D., Faizi, Wiryanto, F. S., Rachbini, W., & Suryani. (2025). Unlocking barriers and strategies of halal certification for micro and small enterprises in Indonesia: Analytic network process approach. Problems and Perspectives in Management, 23(1), 169–180. https://doi.org/10.21511/ppm.23(1).2025.13
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Government Regulation of the Republic of Indonesia No. 42 of 2024 on the Implementation of Halal Product Assurance [Peraturan Pemerintah Nomor 42 Tahun 2024 tentang Penyelenggaraan Bidang Jaminan Produk Halal].
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). SAGE Publications.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Ibrahim, M. Y., Fauzi, U., Fadillah, N., & Satifa, S. A. (2023). The transformation of halal certification regulations in Indonesia. Jurnal Ekonomi Syariah, 8(2). https://doi.org/10.37058/jes.v8i2.8463
Latifah, E., & Yusuf, Y. (2024). Urgensi sertifikasi halal dalam meningkatkan pertumbuhan ekonomi syariah di Indonesia [The urgency of halal certification in increasing Islamic economic growth in Indonesia]. Al-Sharf: Jurnal Ekonomi Islam, 5(3).
Law of the Republic of Indonesia No. 33 of 2014 on Halal Product Assurance [Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal].
Mahendra, H. E., Munir, M., & Ridlwan, M. (2024). Determinants of micro and small business actors on the motivation to register for free halal certification in Bondowoso Regency. International Journal of Islamic Economics, 6(1), 91–104. https://doi.org/10.32332/ijie.v6i01.9143
Makiah, Z., Sauri, S., & Sahal, L. (2026). Strengthening SEHATI self-declare halal certification in South Kalimantan: Roles, constraints, and field practices of halal product process companions. Journal of Islamic Economics Lariba, 12(1), 225–258. https://doi.org/10.20885/jielariba.vol12.iss1.art8
Meilany, R., Fasiha, F., & Moalla, M. (2025). The role of interest as a mediator in the relationship of knowledge and Islamic financial inclusion to the loyalty customers of non-Muslim. IKONOMIKA: Jurnal Ekonomi dan Bisnis Islam, 10(1), 1–24.
Minister of Religious Affairs Regulation of the Republic of Indonesia No. 20 of 2021 on Halal Certification for Micro and Small Enterprises [Peraturan Menteri Agama Nomor 20 Tahun 2021 tentang Sertifikasi Halal bagi Pelaku Usaha Mikro dan Kecil].
Ministry of Religious Affairs of the Republic of Indonesia. (2019). Al-Qur’an dan terjemahannya [The Qur’an and its translation]. Lajnah Pentashihan Mushaf Al-Qur’an.
Noorazlina, S. S., Safe’i, A., & Sopiah, E. (2026). Pengaruh pengetahuan dan religiusitas terhadap niat usaha mikro dan kecil penerima program sertifikasi halal gratis (SEHATI) 2025 di Jawa Barat [The effect of knowledge and religiosity on the intention of micro and small enterprises receiving the 2025 free halal certification program (SEHATI) in West Java]. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 12(2). https://doi.org/10.35870/jemsi.v12i2.6238
Nur, M. T., Ishak, Putri, Q. A. R., & Sarijuddin, P. (2024). Halal product assurance at traditional markets in Luwu Raya based on halal supply chain traceability. Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 8(2), 224–240. https://doi.org/10.29313/amwaluna.v8i2.3531
Pujiyanto, M. A., & Setyorini, F. A. (2024). Peningkatan pengetahuan pentingnya sertifikasi halal sebagai strategi peningkatan daya saing UMKM di Kabupaten Banjarnegara [Improving knowledge of the importance of halal certification as a strategy to increase MSME competitiveness in Banjarnegara Regency]. Abdimas Awang Long, 7(1), 12–18.
Putri, Q. A. R., Fasiha, F., & Rasbi, M. (2024). Affiliate marketing and intention to adopt mudarabah: The mediating role of trust in Islamic financial decision-making. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 21(2), 337–362. https://doi.org/10.31106/jema.v21i2.23381
Ramadan, P., Ilmia, A., & Nazar, R. F. (2026). Increasing halal awareness among micro and small enterprises (MSEs) through the role of halal product process facilitators (P3H) in the free halal certification program (SEHATI). Borneo Islamic Finance and Economics Journal, 6(1), 113–136. https://doi.org/10.21093/bifej.v0i0.13304
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
al-Shāṭibī, A. I. (1997). Al-Muwāfaqāt (Vol. 2). Dār Ibn ʿAffān.
Siagian, Z. R., Sugianto, & Aisyah, S. (2024). Analisis penyebab rendahnya sertifikasi halal di lingkungan usaha mikro dan kecil (UMK) kuliner Tanjungbalai [Analysis of the causes of low halal certification among culinary micro and small enterprises in Tanjungbalai]. Jambura Economic Education Journal, 6(1), 247–257. https://doi.org/10.37479/jeej.v6i1.27328
Tuhuteru, A. D., & Iqbal, M. (2024). Readiness of micro, small, and medium enterprises (MSMEs) in the food and beverage sector for halal certification implementation: A case study in Magelang, Indonesia. Journal of Islamic Economics Lariba, 10(2), 1091–1114. https://doi.org/10.20885/jielariba.vol10.iss2.art24
Widigdo, A. M. N., & Triyanto, A. (2024). Knowledge and compliance: The increasing intention of MSME’s halal certification in Indonesia. International Journal of Business and Society, 25(1), 128–147. https://doi.org/10.33736/ijbs.6904.2024
Windusari, K. A. (2025). The effectiveness of Islamic religious counselor assistance on the halal certification process for MSMEs in Pangkalpinang. EJESH: Journal of Islamic Economics and Social, 3(1), 187–195. https://doi.org/10.32923/ejesh.v3i1.4847
Wiryanto, F. S., Fathoni, M. A., & Karimah, D. A. (2025). Exploring the drivers of halal certification adoption in Depok City’s MSMEs for sustainable economic empowerment. El-Barka: Journal of Islamic Economics and Business, 8(2).
Yosepha, S. Y., W, I. D. K. K., Santoso, T. B. B., Khaerudin, Syamsunasir, Rahmawati, C., Damayanti, N., Wendra, A., & Sukendar, T. (2026). Pemberdayaan UMKM sekitar Kecamatan Makasar melalui pendampingan legalitas usaha dan pengetahuan sertifikasi halal [Empowering MSMEs around Makasar District through business legality assistance and halal certification knowledge]. Jurnal Pengabdian Teknik Industri, 5(1), 72–80.
Zhao, X., Lynch, J. G., Jr., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257
Published
2026-10-11
How to Cite
Harliati Machmud, Fasiha, F., & Ishak, I. (2026). The Mediating Role of MSME Knowledge in the Effect of Halal Outreach on Participation in Free Halal Certification at the Office of Religious Affairs of Malili. International Journal of Economics, Business and Innovation Research, 5(06), 863-883. https://doi.org/10.63922/ijebir.v5i06.6872
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