Analysis Of Digital Marketing Strategies In Increasing Revenue: A Case Study Of Tiara Flowers Bouquet Business

Sujjada Khairona; Idham Khalik; Husni Hasbullah

doi:10.63922/ijebir.v5i06.6951

Sujjada Khairona Universitas Jambi
Idham Khalik Universitas Jambi
Husni Hasbullah Universitas Jambi

DOI: https://doi.org/10.63922/ijebir.v5i06.6951

Keywords: Digital Marketing Strategy, 4P, Revenue, Flower Bouquet Business.

Abstract

This study aims to analyze the digital marketing strategies implemented by Tiara Flower Bouquet Business in an effort to increase revenue. This research uses a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation from five informants, including the owner, employees, and customers. The analysis of marketing strategies uses the 4Ps of marketing: product, price, place, and promotion.

Research findings indicate that Tiara Flowers uses Instagram, WhatsApp, TikTok, and Shopee to market its products, provide pricing information, facilitate ordering, and expand its market reach. This strategy has driven sales growth and increased customer numbers, with sales rising from 150 products in 2021 to 1,000 products in 2025. However, the revenue increase is not entirely due to digital marketing, as it is also influenced by direct promotions, customer referrals, repeat purchases, and demand during specific periods. The main challenge in implementing this strategy is maintaining consistency in content creation and balancing time between promotional activities and order fulfillment.

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