The Effect Of Work Stress And Compensation On The Performance Of Marketing Employees At Kopnuspos (Koperasi Nusantara Pos) Rantauprapat

Fani Hildayati Sitorus; Siti Wardah Pratidina Nasution; Zulaili

doi:10.63922/ijebir.v5i06.7001

Fani Hildayati Sitorus Universitas Alwashliyah Medan
Siti Wardah Pratidina Nasution Universitas Alwashliyah Medan
Zulaili Universitas Alwashliyah Medan

DOI: https://doi.org/10.63922/ijebir.v5i06.7001

Keywords: Work Stress, Compensation, Employee Performance, KOPNUSPOS

Abstract

This study aims to determine and analyze the effect of work stress and compensation on the performance of marketing employees at KOPNUSPOS (Koperasi Nusantara Pos) Rantauprapat, both partially and simultaneously. Marketing employees are responsible for marketing products, acquiring customers, and achieving the targets that have been set. Work stress arising from job demands, as well as the compensation received by employees, is presumed to be a factor that can influence performance. This study uses a quantitative method, with data collected by distributing questionnaires to respondents. The data analysis technique used is multiple linear regression analysis with the help of IBM SPSS Statistics, including validity tests, reliability tests, classical assumption tests, the t-test, the F-test, and the coefficient of determination test. The results show that work stress has a regression coefficient of 0.348 with a significance value of 0.051, while compensation has a regression coefficient of 0.147 with a significance value of 0.401. Simultaneously, work stress and compensation obtain a significance value of 0.133. At the 5% significance level, neither variable shows a significant effect on employee performance, either partially or simultaneously. The coefficient of determination of 0.101 indicates that work stress and compensation are able to explain 10.1% of the variation in employee performance, while the remaining 89.9% is explained by other factors outside this study. Therefore, the company needs to pay attention to other factors that have the potential to improve the performance of marketing employees.

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