The Influence of Customer Experience and Product Quality on Repurchase Intention at Bebek Petemon Restaurant in Surabaya

Dinik Andrianti Prameswari; Syamsul Arifin; H Abu Darim; H. Nuryadi

doi:10.63922/ijebir.v5i06.7012

Dinik Andrianti Prameswari Sekolah Tinggi Ilmu Ekonomi Pemuda (STIE Pemuda)
Syamsul Arifin Sekolah Tinggi Ilmu Ekonomi Pemuda (STIE Pemuda)
H Abu Darim Sekolah Tinggi Ilmu Ekonomi Pemuda (STIE Pemuda)
H. Nuryadi Sekolah Tinggi Ilmu Ekonomi Pemuda (STIE Pemuda)

DOI: https://doi.org/10.63922/ijebir.v5i06.7012

Keywords: Customer Experience, Food Quality, Local Restaurants, Repurchase Intention, Surabaya

Abstract

Competition in the culinary industry encourages local food businesses to maintain product quality and customer experience to increase repurchase intention. This study aims to analyze the relationship between customer experience and product quality with repurchase intention, partially and simultaneously, at Warung Makan Bebek Petemon Surabaya. The study used a quantitative approach with an associative type. The sample consisted of 100 respondents who had purchased and consumed the stall's products. Data were collected through an online questionnaire with a five-point Likert scale and analyzed using IBM SPSS Statistics through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results showed that customer experience and product quality were positively and significantly related to repurchase intention, both partially and simultaneously. The model explained 79.5% of the variation in repurchase intention. In conclusion, product quality consistency and improved customer experience need to be considered to encourage repurchase intention in local culinary businesses.

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