Dampak GoFood, GrabFood, dan ShopeeFood terhadap Penjualan Usaha Kuliner dalam Perspektif Ekonomi Syariah

Muhammad Alif Samba Arraida

doi:10.63922/ijebir.v5i06.7029

Muhammad Alif Samba Arraida Program Studi Magister Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Raden Fatah Palembang, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i06.7029

Keywords: GoFood, GrabFood, ShopeeFood, culinary Go Foodsales, Islamic economics

Abstract

The growth of app-based food delivery services such as GoFood, GrabFood, and ShopeeFood has opened new marketing opportunities for culinary micro, small, and medium enterprises (MSMEs), while also raising questions about their compliance with Islamic economic principles. This study describes culinary sales before joining the platforms, analyzes the platforms’ impact on sales, identifies the Sharia elements in the services, and examines obstacles to applying Islamic economic principles in Bukit Lama Village, Ilir Barat I District, Palembang. A descriptive qualitative field study was conducted through observation, in-depth interviews, and documentation with seven culinary business actors selected by purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing, and validated by triangulation. Before joining, sales depended on conventional marketing limited to local customers. After joining, all informants reported higher sales, ranging from 25% to 100%, driven by wider market reach and promotion. The transactions combine a sale contract (bay’), agency with fee (wakalah bil ujrah), and service lease (ijarah), and are permissible as long as price and fee transparency, fairness, and halal products are maintained. The main challenges are heavy commission fees, promotion schemes, limited Sharia literacy, halal assurance, and technology adaptation.

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