The Influence of Digital Business Technology on Business Development in Support of a Sustainable Economy for Bonsai Plant Traders in Probolinggo Regency

Deddy Junaedi; A Iqbal Khairi F; Muh Fajrul Rasuly; Yoga Prasetiyo; Lulussiatullah Lulussiatullah

doi:10.63922/ijebir.v5i06.7102

Deddy Junaedi Economics Study Program Universitas Nurul Jadid
A Iqbal Khairi F Economics Study Program Universitas Nurul Jadid
Muh Fajrul Rasuly Economics Study Program Universitas Nurul Jadid
Yoga Prasetiyo Economics Study Program Universitas Nurul Jadid
Lulussiatullah Lulussiatullah Economics Study Program Universitas Nurul Jadid

DOI: https://doi.org/10.63922/ijebir.v5i06.7102

Keywords: Business Development; Bonsai Plants; Digital Business Technology; Sustainable Economy

Abstract

Digital transformation has significantly reshaped the development of micro, small, and medium enterprises (MSMEs); however, the adoption of digital business technology among bonsai plant traders in Probolinggo Regency remains uneven, potentially affecting business competitiveness and sustainability. This study aims to analyze the influence of digital business technology on the business development of bonsai plant traders in supporting sustainable economic development in Probolinggo Regency. The research employs a quantitative approach with an explanatory survey design. Primary data will be collected through questionnaires distributed to bonsai traders selected using purposive sampling, while secondary data will be obtained from Statistics Indonesia (BPS), the Office of Cooperatives and MSMEs, and relevant scientific publications. Data analysis will be conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to evaluate the validity and reliability of the measurement model and to examine the relationships among the research variables. The expected findings indicate that the adoption of digital business technology, reflected in the utilization of social media, online marketplaces, digital payment systems, and digital communication platforms, has a positive and significant effect on business development, as evidenced by increased sales, broader market coverage, customer growth, and enhanced business competitiveness. Furthermore, business development supported by digital technology is expected to contribute to sustainable economic development by improving operational efficiency, expanding economic opportunities, and increasing the welfare of business owners. The study concludes that digital business technology is a strategic driver of business transformation, enabling bonsai traders to build more innovative, adaptive, and sustainable business models. Therefore, collaborative support from local governments, higher education institutions, and other stakeholders is recommended through digital literacy training, digital marketing assistance, and the strengthening of the digital ecosystem for bonsai-based MSMEs.

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