Development Strategy of Fisheries Industrialization to Promote Product Downstreaming in Badung Regency

I Wayan Arnata; Mukhes Sri Muna; Sang Ayu Made Dwi Riyanasari; Made Agus Sugianto; Anak Agung Istri Agung Ratih Kirana; Wayan Gede Sedana Yoga; Frida Maslikhah; I Wayan Ryantama Swastika Braja

doi:10.63922/ijebir.v4i01.7244

I Wayan Arnata Agro-industrial Technology Study Program, Faculty of Agricultural Technology, Universitas Udayana, Bali, Indonesia
Mukhes Sri Muna Agricultural and Biosystems Engineering Study Program, Faculty of Agricultural Technology, Universitas Udayana, Bali, Indonesia
Sang Ayu Made Dwi Riyanasari Regional Research and Innovation Agency, Badung Regency, Bali, Indonesia
Made Agus Sugianto Regional Research and Innovation Agency, Badung Regency, Bali, Indonesia
Anak Agung Istri Agung Ratih Kirana Regional Research and Innovation Agency, Badung Regency, Bali, Indonesia
Wayan Gede Sedana Yoga Agro-industrial Technology Study Program, Faculty of Agricultural Technology, Universitas Udayana, Bali, Indonesia
Frida Maslikhah Agro-industrial Technology Study Program, Faculty of Agricultural Technology, Universitas Udayana, Bali, Indonesia
I Wayan Ryantama Swastika Braja Food Technology Study Program, Faculty of Agricultural Technology, Universitas Udayana, Bali, Indonesia

DOI: https://doi.org/10.63922/ijebir.v4i01.7244

Keywords: Analytical Hierarchy Process, Cold Chain, Fisheries Industrialization, Product Downstreaming, Supply Chain

Abstract

This study formulates a fisheries industrialization strategy to accelerate product downstreaming in Badung Regency, a premium tourism epicenter. Using a mixed-methods descriptive-exploratory design, data were collected through purposive surveys on 30 Joint Business Groups (KUB) and 23 HoReCa/MSME units, alongside Focus Group Discussions. Quantitative forecasting utilized the Linear Trend method to project market absorption, followed by strategy formulation using IE Matrix, TOWS, and Analytical Hierarchy Process (AHP). Results reveal a structural transition toward downstreaming, evidenced by a surge in processed product absorption from 39.14% (2019) to 52.54% (2024). Aggregate absorption is projected to reach 18,848.05 tons by 2030, while local marine catch coverage declines to 47.2%, emphasizing that downstreaming cannot rely solely on raw catch intensification. Upstream mapping indicates high-capacity disparity, with 43.3% of fishermen dependent on middlemen. The IFAS and EFAS matrices positioned the region in Cell II (Grow and Build). AHP validation confirms that "Quality and Food Safety" (0.3147) and "Supply Continuity" (0.2908) are paramount prerequisites. Consequently, primary strategic priorities must focus on communal cold chains infrastructure (0.2418), traceability legality (0.2172), and B2B partnerships between KUBs and HoReCa (0.1954), operationalized into a three-phase roadmap (2026–2035) to ensure sustainable economic growth.

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