Implementation Of Business Strategies In Facing Coffee Industry Competition (Case Study of PT. Ulubelu Cofco Abadi

  • Michaellim Michaellim Management Study Program Bandar Lampung University
  • Habiburahman Habiburahman Management Study Program Bandar Lampung University
DOI: https://doi.org/10.63922/ijebir.v3i02.774
Keywords: Business Strategy , Competitiveness, Strength , Weakness, Opportunity, And Threat .

Abstract

Ulubelu Cofco Abadi is one of them business coffee home industry in Bandar Lampung. The problems faced by PT. Ulubelu Cofco Abadi , namely PT Sales . Ulubelu Cofco Perpetual fluctuates . This research aims to find out what business strategies should be used to obtain a market leader position for PT. Ulubelu Cofco Abadi. The method used in This research is a qualitative analysis method, using the SWOT analysis tool ( strength , weakness, opportunity and threat)

Judging from the Cartesian SWOT diagram where PT. Ulubelu Cofco Abadi is in quadrant 1, namely: strategy cost leadership ( reducing total costs , determining the right cost price), strategy differentiation (adding new products, food or drinks), focus strategy ( maintaining product quality , cleanliness is always maintained, more friendly service to consumers ) .

Published
2024-03-09
How to Cite
Michaellim, M., & Habiburahman, H. (2024). Implementation Of Business Strategies In Facing Coffee Industry Competition (Case Study of PT. Ulubelu Cofco Abadi. International Journal of Economics, Business and Innovation Research, 3(02), 670-683. https://doi.org/10.63922/ijebir.v3i02.774
Issue
Vol. 3 No. 02 (2024): Pebruary - March, International Journal of Economics, Business and Innovation Research (IJEBIR)
Section
Articles