Ahmad Afan, Baidowi, M., Muh Wahyu Safaat, A., Maya Jailani and Tetra Hidayati 2024. ORGANIZATIONAL CHANGE AND DEVELOPMENT IN IMPROVING PERFORMANCE EFFECTIVENESS IN THE ERA OF DIGITAL TRANSFORMATION. International Journal of Economics, Business and Innovation Research. 4, 01 (Dec. 2024), 673-686. DOI:https://doi.org/10.63922/ijebir.v4i01.1382.