Siti Maisaroh and Siswahyudianto 2023. Swot Analysis In Determining Marketing Strategy (Case Study At Afina Jaya Malang Souvenir Shop). International Journal of Economics, Business and Innovation Research. 2, 02 (Feb. 2023), 139-150. DOI:https://doi.org/10.63922/ijebir.v2i02.172.