Meirisya Hanifatul Jannah, Maulana Agung P and Fenny Saptiani 2025. The Effect of Brand Image and Product Quality on iPad Purchasing Decisions for Generation Z in Indonesia. International Journal of Economics, Business and Innovation Research. 4, 03 (May 2025), 1042-1057. DOI:https://doi.org/10.63922/ijebir.v4i03.1853.