Muhammad Zafir Hikam and Muhammad Nur Abdi 2025. The Implementation of Word of Mouth as a Marketing Strategy for Red Chili to Enhance Sales and Revenue at Pondok Pesantren LSQ Arrohmah. International Journal of Economics, Business and Innovation Research. 4, 04 (Jun. 2025), 113-123. DOI:https://doi.org/10.63922/ijebir.v4i04.1897.