Dewi Gemilang, Liling Listyawati, Andry Herawati and Sarwani 2025. The Effect Of E-Promotion And Product Innovation On The Purchase Decision Of Drip Bag Coffee At TGC Coffee Surabaya. International Journal of Economics, Business and Innovation Research. 4, 04 (Jul. 2025), 1716-1730. DOI:https://doi.org/10.63922/ijebir.v4i04.2150.