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Muhammad Iqbal Prawira Yuda and Albari 2025. The Influence Of Source Credibility And Discount Framing On Brand Reputation And Brand Image In Increasing Buying Interest In E-Commerce Shopee Indonesia. International Journal of Economics, Business and Innovation Research. 4, 06 (Nov. 2025), 835-852. DOI:https://doi.org/10.63922/ijebir.v4i06.2579.