Saira, S., Maulana Agung and Gita Paramita Djausal 2026. External Factors Influencing Consumer Purchase Interest For Herbal Tea Products In Indonesia. International Journal of Economics, Business and Innovation Research. 5, 02 (Feb. 2026), 230-241. DOI:https://doi.org/10.63922/ijebir.v5i02.2853.