Nur Annisa, Ida Budiarti and Imam Awaluddin 2026. The Effects of Price, Income, and Consumer Preferences on Fashion Product Purchasing in Online Marketplaces in 2025: Evidence from Students at the Faculty of Economics and Business, University of Lampung. International Journal of Economics, Business and Innovation Research. 5, 05 (Aug. 2026), 718-737. DOI:https://doi.org/10.63922/ijebir.v5i05.2882.