[1]
Romualdus Domu Sinaga and Roslina 2026. The Influence Of Content Marketing on Consumer Purchase Intention (Study on TikTok @otsky_official in Indonesia). International Journal of Economics, Business and Innovation Research. 5, 02 (Feb. 2026), 269-286. DOI:https://doi.org/10.63922/ijebir.v5i02.2974.