Nadia Putri Wulandari, Dewi Widyaningsih and Myra Andriana 2026. Determinant of Purchase Willingness of Teh Kota (Gen Z Consumer Survey in Semarang Regency). International Journal of Economics, Business and Innovation Research. 5, 02 (Mar. 2026), 636-655. DOI:https://doi.org/10.63922/ijebir.v5i02.3029.