Winny Halim, Alexander Putra Ganda, Monika Tresia Br Ginting, Yois Nelsari Malau and Niarita Hill 2026. Influence Price, Quality Product, Appetite Consumer, Promotion And Packaging On The Purchase Decision Of Aice Ice Cream Products In Medan City. International Journal of Economics, Business and Innovation Research. 5, 03 (Apr. 2026), 845-864. DOI:https://doi.org/10.63922/ijebir.v5i03.3310.