Intan Nor Azliana and Nanu Hasanuh 2026. Financial Literacy Factors in Purchasing Products on the TikTok Shop Feature (A Study of TikTok Shop Customers Among Students of Unsika and UBP Karawang). International Journal of Economics, Business and Innovation Research. 5, 03 (May 2026), 1678-1686. DOI:https://doi.org/10.63922/ijebir.v5i03.3455.