Sulfi, MUHAJIRIN and FENI ARYANI 2026. The Influence of Content Marketing and Influencer Marketing on Purchase Decisions of Glad2Glow Skincare Products Among Generation Z in Bima City. International Journal of Economics, Business and Innovation Research. 5, 03 (May 2026), 2058-2070. DOI:https://doi.org/10.63922/ijebir.v5i03.3576.