[1]
Ferdo Fahtu Rahman Assidiq, Maulana Agung Pratama and Fenny Septiani 2026. THE Role Social Media Campaign To Brand Switching Unilever Products In Bandar Lampung (A Study On Consumers Boycotting Pro-Israel Products). International Journal of Economics, Business and Innovation Research. 5, 03 (May 2026), 2620-2629. DOI:https://doi.org/10.63922/ijebir.v5i03.3631.