Nova Rida Wati, Eja Armaz Hardi and Achyat Budianto 2026. The Influence of Social Media Marketing and Halal Awareness on Purchase Decisions Among Generation Z at Momoyo Branch Jambi Luar Kota. International Journal of Economics, Business and Innovation Research. 5, 03 (May 2026), 2501-2513. DOI:https://doi.org/10.63922/ijebir.v5i03.3728.