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Rahman, F., Pandjaitan, D.R.H. and Roslina 2026. The Stimulus-Organism-Response (S-O-R) Model In Tiktok Shop Live Commerce: The Effects Of Scarcity And Flash Sale Characteristics On Attitude And Impulse Buying. International Journal of Economics, Business and Innovation Research. 5, 04 (Jun. 2026), 605-626. DOI:https://doi.org/10.63922/ijebir.v5i04.4233.