Putri Lutfia Wardani1, Yola Aprienty, Zahwa Linata Arofah, Nurul Sabrina, Yusrotul Latifah, Nurwalia and Nunuk Indarti 2026. Fomo As A Marketing Strategy: Why Is It Hard For Gen Z To Resist Trends?. International Journal of Economics, Business and Innovation Research. 5, 04 (Jul. 2026), 2921-2932. DOI:https://doi.org/10.63922/ijebir.v5i04.4620.