Fadilah, F., Alya Nur Putri Natasya, Atiqo Zummah, Febriyatul Hasanah, Humaidi and Nunuk Indarti 2026. Global Market Segmentation Strategy On Indonesian Local Products In The Digital Era . International Journal of Economics, Business and Innovation Research. 5, 04 (Jul. 2026), 2953-2963. DOI:https://doi.org/10.63922/ijebir.v5i04.4938.