Fitra Rahmadani, Limi, M.A. and Samsul Alam Fyka 2023. Analysis Of Business Product Marketing Mix Strategies Hydroponics During The Covid-19 Pandemic In Kendari City (Nuri Horti’s Hydroponic Business Case Study). International Journal of Economics, Business and Innovation Research. 2, 06 (Oct. 2023), 12-26. DOI:https://doi.org/10.63922/ijebir.v2i06.555.