Nafi’ah Alifia Anindita Susilo, Balqis Fadhillah Ismail Putri, Risma Indriyani, Istifah Mahayuwati, Muhammad Davin Arya Syahputra and Rusnandari Retno Cahyani 2026. Branding Assistance and Digital Promotion Optimization to Increase Consumer Appeal of the Pak’e Eko Solo MSME. International Journal of Economics, Business and Innovation Research. 5, 04 (Jul. 2026), 6015-6026. DOI:https://doi.org/10.63922/ijebir.v5i04.5610.