Muhammad Alfan Khairuddin and Fahrudin 2026. Social Media Marketing Strategies for Enhancing Consumer Purchase Intention toward Geprek Kota and Tea Kota Products. International Journal of Economics, Business and Innovation Research. 5, 05 (Aug. 2026), 738-752. DOI:https://doi.org/10.63922/ijebir.v5i05.5828.