Diah Anggie Navita, Rusnandari Retno Cahyani and Annisa Indah Mutiasari 2026. The Influence of Electronic Word of Mouth (E-WOM), Social Media Marketing, and Brand Awareness on Generation Z Customer Loyalty at Wahidin Coffee. International Journal of Economics, Business and Innovation Research. 5, 05 (Aug. 2026), 1301-1318. DOI:https://doi.org/10.63922/ijebir.v5i05.5984.