Eno Wahyu Endriansyah, Tutut Suryaningsih and Bayu Cahyoadi 2026. Comparison Of Marketing Mix Strategy (4p) In The Culinary Business Of Lodho Yolla Restaurant, Lodho Lissy Restaurant, And Lodho Bu Yayuk Restaurant In Tulungagung Regency. International Journal of Economics, Business and Innovation Research. 5, 05 (Aug. 2026), 1719-1724. DOI:https://doi.org/10.63922/ijebir.v5i05.6125.