Fahirasari, D., Choirum Rindah Istiqaroh and Hartirini Warnaningtyas 2026. The Effect of Price, Product Quality, and Promotion on Consumer Purchase Decisions at Rumah Coklat Bodag, Kare District, Madiun Regency. International Journal of Economics, Business and Innovation Research. 5, 05 (Sep. 2026), 4985-5001. DOI:https://doi.org/10.63922/ijebir.v5i05.6540.