Sevia Lutfiani, Muhammad Iqbal and Is Susanto 2026. The Influence of Digital Marketing and Electronic Word of Mouth on Netflix Subscription Purchase Decisions with Customer Satisfaction as a Mediating Variable from an Islamic Business Perspective (A Study of Generation Z Netflix Users in Bandar Lampung). International Journal of Economics, Business and Innovation Research. 5, 05 (Oct. 2026), 5711-5729. DOI:https://doi.org/10.63922/ijebir.v5i05.6690.