Rifdah Nur’ainii, Neneng Siti Maryam and Ranggi Radiyanti 2026. The Influence of Digital Marketing Strategy and Product Quality on Consumer Purchasing Decisions in Sumedang Tofu Processing MSMEs in Purwadadi Village, Subang. International Journal of Economics, Business and Innovation Research. 5, 06 (Nov. 2026), 3144-3159. DOI:https://doi.org/10.63922/ijebir.v5i06.6740.