Salsa Nufusiah Fatwa and Defrizal Defrizal 2026. The Influence of Social Media-Based Marketing Strategies and Customer Engagement on MSME Customer Loyalty in Gedong Tataan, Pesawaran Regency. International Journal of Economics, Business and Innovation Research. 5, 06 (Oct. 2026), 39-52. DOI:https://doi.org/10.63922/ijebir.v5i06.6741.