Rendyka Esa Maulana and Nanang Hoesen Hidroes Abrori 2026. The Influence of TikTok Short-Video Affiliate Marketing on Purchase Intention of MSME Products with Customer Engagement as a Mediating Variable: Stimulus–Organism–Response Approach. International Journal of Economics, Business and Innovation Research. 5, 06 (Oct. 2026), 2385-2402. DOI:https://doi.org/10.63922/ijebir.v5i06.6903.