Rima Shobiroh, Nuriah Yuliati and Eko Nurhadi 2024. Consumer Perception of Product Quality, Price, Brand and Celebrity Endorser in Making Decisions to Purchase “EsTeh Indonesia”. International Journal of Economics, Business and Innovation Research. 3, 04 (Jun. 2024), 95-116. DOI:https://doi.org/10.63922/ijebir.v3i04.924.