Putri Lutfia Wardani1; Yola Aprienty; Zahwa Linata Arofah; Nurul Sabrina; Yusrotul Latifah; Nurwalia; Nunuk Indarti. Fomo As A Marketing Strategy: Why Is It Hard For Gen Z To Resist Trends?. IJEBIR 2026, 5, 2921-2932.