Eno Wahyu Endriansyah; Tutut Suryaningsih; Bayu Cahyoadi. Comparison Of Marketing Mix Strategy (4p) In The Culinary Business Of Lodho Yolla Restaurant, Lodho Lissy Restaurant, And Lodho Bu Yayuk Restaurant In Tulungagung Regency. IJEBIR 2026, 5, 1719-1724.