Muhammad Iqbal Prawira Yuda, & Albari. (2025). The Influence Of Source Credibility And Discount Framing On Brand Reputation And Brand Image In Increasing Buying Interest In E-Commerce Shopee Indonesia. International Journal of Economics, Business and Innovation Research, 4(06), 835-852. https://doi.org/10.63922/ijebir.v4i06.2579