Dwi Prihatini, Addiarrahman, A., & Agusriandi, A. (2026). The Influence of Content Marketing and Influencer Marketing on Evangeline Perfume Purchasing Decisions in Palembang City. International Journal of Economics, Business and Innovation Research, 5(06), 1118-1129. https://doi.org/10.63922/ijebir.v5i06.6142