NUR ANNISA; IDA BUDIARTI; IMAM AWALUDDIN. The Effects of Price, Income, and Consumer Preferences on Fashion Product Purchasing in Online Marketplaces in 2025: Evidence from Students at the Faculty of Economics and Business, University of Lampung. International Journal of Economics, Business and Innovation Research, v. 5, n. 05, p. 718-737, 8 Aug. 2026.