RAHMAN, F.; PANDJAITAN, D. R. H.; ROSLINA. The Stimulus-Organism-Response (S-O-R) Model In Tiktok Shop Live Commerce: The Effects Of Scarcity And Flash Sale Characteristics On Attitude And Impulse Buying. International Journal of Economics, Business and Innovation Research, v. 5, n. 04, p. 605-626, 9 Jun. 2026.